Vortrag: Web-TV und der Video-Advertising Markt - Insights & Trends
Audiences in both the US and Europe have an insatiable appetite for video content. As legacy broadcasters and programmers chase eyeballs to new IP platforms, new streaming services are there first, waiting to take away advertising dollars. Premium video publishers today must be fluid and device agnostic to keep their audiences happy. What does this mean for legacy business models and what does this new economy look like?
Ashley will talk about how the US market has evolved, how advertising spend has shifted, and where there is the greatest growth both in consumption and revenue, and compare this to the changing German media landscape and Europe overall.
Ashley Swartz, Founder & CEO Furious Corp.