Diskussion: The Future of Programmatic Television in EMEA

Datum: 27.10.2016

What does programmatic mean for the European TV community, and where is programmatic TV headed in European markets? To inform the debate in a changing European media landscape, we interviewed key stakeholders in seven markets and analysed the development and potential of a number of programmatic TV models.

Präsentation:
Gill Hind, COO Enders Analysis

Diskussion:
Gill Hind, COO Enders Analysis
Dr. Alwin Mahler, Managing Director, Partner Business Solutions DACH, Google

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